Business Director (PR Agency) | based MY

Responsibilities:

Business Development & Market Growth

• Drive revenue growth through both client expansion and new business development.

• Lead or contribute to pitch development, proposal writing, and client presentations.

• Identify market opportunities across key growth sectors including technology, financial services, corporate reputation, and government communications.

• Partner with regional leadership to strengthen PRecious Communications’ Malaysia market positioning.

Client & Account Leadership

• Lead strategic communications programmes across all clients including government-linked organisations and public-sector stakeholders.

• Serve as senior client advisor, providing high-level communications counsel and stakeholder management.

• Oversee account quality, budgets, and profitability.

• Lead strategic planning sessions, and programme reviews.

• Manage complex stakeholder environments including government bodies, regulators, and industry partners.

• Build and maintain strong relationships with senior industry stakeholders across Malaysia.

Integrated Communications Strategy & Advisory

• Lead the development of integrated communications strategies aligned to client business, reputation, and stakeholder objectives.

• Provide senior advisory across corporate positioning, thought leadership, reputation management, and brand storytelling.

• Guide multi-channel programme design across earned, owned, shared, and influencer engagement frameworks.

• Advise clients on regulatory, reputational, and market developments impacting communications strategies.

• Oversee crisis and issues management planning and provide senior strategic counsel where required.

• Partner with regional teams to design and deliver multi-market integrated campaigns.

Malaysia Market Media & Influencer Leadership

• Oversight on local market engagement and execution, to reflect Malaysian audience and cultural nuances.

• Develop influencer/KOL engagement frameworks, including talent selection strategy, engagement governance, and performance measurement.

• Ensure communications programmes align with Malaysia regulatory, cultural, and language considerations across Bahasa Malaysia, English, and Chinese media environments.

• Guide teams in developing strong local media and influencer networks to support sustained programme delivery.

Team Leadership & Capability Development

• Lead, mentor, and develop the team

• Drive strong team delivery standards, mentoring, and performance development.

• Support onboarding and capability-building initiatives.

• Promote collaboration across Malaysia and regional teams.

AI & Digital Communications Leadership

• Champion the responsible use of AI and digital tools to enhance insights, storytelling, and campaign effectiveness.

• Guide teams in adopting new communications technologies and workflow improvements.

• Minimum 10 - 12 years of PR/Communications experience, with strong agency experience.

• Strong experience leading integrated communications programmes across earned media, digital, influencer, and content strategies.

• Strong understanding of the Malaysia media ecosystem, including English, Bahasa Malaysia, and Chinese-language media landscapes.

• Experience working with government-linked companies, regulators, ministries, or public-sector stakeholders in Malaysia.

• Demonstrated success in contributing to revenue growth through client expansion or business development.

• Strong client leadership and senior stakeholder management experience.

• Experience working on regional or multi-market communications programmes.

• Excellent writing and presentation skills in English. 

Kindly submit a job application to us directly. Alternatively, you may send your latest CV to talent@preciouscomms.com with your expected salary and interview availability for the week / following week. Only shortlisted candidates will be notified.