Manager, PR & Client Services (B2B)

As a Manager, you are responsible for initiating, developing and managing appropriate communication strategies and programmes to achieve clients’ objectives and be responsible for their overall successful implementation and management.

Responsibilities

Account Management

• Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work

• Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes

• Prepare and submit on time all client meeting contact reports

• Prepare client monthly activity reports detailing all activities carried out for the month

• Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)

• Oversee and sign-off on all materials and reports for client submission

• Brief and manage third parties e.g. designers, photographers, event companies and vendors

• Manage and oversee client events, logistics and coordination

• Serve as account lead, manage client contact and correspondence

• Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers

• Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability

• Responsible for assembling the “best team” for client project or retainer

• Proactively alert relevant director to any emerging client or budget issues

• Oversee media monitoring, compilation of media clippings and media pitching

• Build and cultivate relationships with the media and influencers

• Brief clients’ spokesperson ahead of interviews

Client Management & Strategy Counsel

• Contribute strategic and creative inputs for clients’ PR programmes, proposals and at client meetings

• Provide client counsel, proactively build client trust and relationships

• Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution

• Develop senior-level client programmes including thought leadership campaigns, key messages and positioning

• Develop relationships with senior-level client contacts

• Position the agency as a strategic partner to the client

• Monitor and alert team and directors to emerging and potential PR or industry issues relevant to client

• Prepare recommendations to forestall or capitalise on emerging PR or industry issues

• Develop and present issues & crisis comm plans and strategies to clients

• Prepare comms programme or project evaluation reports at appropriate intervals

• Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required

• Assist in media training of clients

• Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)

Content Development

• Oversee and manage the quality of content development (writing skills, strategy) and provide final sign-off for content

• Adapt and customise content for different audience and formats

• Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)

• Use narrative and composition skills to tell a story

• Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)

• Create or development KOLs programme specific to the needs of Corporate or Consumer accounts.

Team Work & Management

• Live and advocate PRecious Principles

• Manage, coach and train junior or new members

• Offer and help others beyond own scope of work

• Conduct performance appraisals, training and sharing sessions

Business Development & Management

• Contribute in business development pitches and undertake research / intelligence gathering

• Identify organic business opportunities from existing clients locally and across countries

• Develop and cultivate leads for new business

• Lead or co-lead in business development pitches

• Coach team members in business development skills

• Contribute to the management of the Singapore office including staff development, recruitment, identifying new growth areas

• Work with Director bench on building, identifying and achieving new business pipeline and revenue goals

• Bachelor’s degree in marketing, communications, or a related field with 5 - 7 years of experience

• Prior experience in a client-facing role in an agency (background in in-house corporate communications is also welcomed)

• Demonstrated ability to write and pitch stories effectively

• Positive demeanor, adept at multitasking, and capable of working both independently and collaboratively within a team