Senior Client Executive, Public Relations & Client Services - Singapore

As a Senior Client Executive, you will take ownership of day-to-day delivery across assigned client accounts and projects, working closely with account leads to develop and execute effective communications programmes. You will bring strong writing and content development skills, sound news judgment and a proactive approach to client service, contributing ideas and recommendations while managing your work with increasing independence.

Key Responsibilities

Account Management & Client Service

• Manage day-to-day delivery of assigned activities in line with agreed account plans, objectives and scope of work.

• Develop a strong understanding of clients’ businesses, industries, audiences and communications priorities.

• Act as primary day-to-day client contact, responding to routine requests, clarifying briefs and proactively communicating progress.

• Prepare and lead routine work-in-progress discussions, including agendas, status updates and clear actions, owners and deadlines.

• Manage timelines and dependencies across accounts, following up on inputs and approvals and flagging potential delays, competing priorities or scope changes with proposed next steps.

• Take responsibility for the accuracy, quality and timely delivery of assigned work, securing appropriate review and approval before external circulation.

• Prepare account and campaign reports that assess results against agreed objectives, explain key findings and recommend improvements.

• Coordinate assigned workstreams and brief external partners, including designers, photographers and other vendors.

• Support budget preparation, obtain supplier quotations and track costs for assigned activities.

• Recognise when strategic, sensitive or scope-related matters require input from the account lead.

Media Relations

• Monitor relevant news and industry developments to identify timely opportunities and emerging issues for clients.

• Develop story angles and tailored pitches, recommending relevant outlets, journalists and outreach approaches.

• Manage media outreach and follow-up, using feedback to refine pitches and identify further opportunities.

• Build and maintain relationships with relevant journalists, editors, content creators and industry stakeholders.

• Coordinate interviews and media briefings, including spokesperson preparation, briefing materials and follow-up.

• Maintain accurate media lists and coverage records, assessing coverage quality and message delivery.

Research, Planning & Recommendations

• Research clients’ businesses, competitors and industry developments, translating findings into relevant story opportunities, content ideas and practical communications recommendations.

• Contribute informed ideas to account plans, campaigns, brainstorms and new business proposals.

• Explain how proposed activities support client objectives, audiences and messages.

• Support the preparation and delivery of client media training, briefings and workshops.

• Support wider team in contributing to and developing new business proposals

Content Development

• Lead in development of content (e.g. press releases, pitches, bylines, briefing materials, social media post copies and frameworks, FAQs, talking points, presentations and other communications assets for senior review)

• Apply strong news judgment and storytelling skills to develop compelling hooks, headlines and narratives.

• Adapt content for different audiences, channels and formats while maintaining consistency with client voice and messaging.

• Develop social content calendars and creative briefs, including post copy, in-visual copy and clear direction for designers.

Team Collaboration

• Coordinate effectively with colleagues, regional teams and external partners, providing clear briefs and timely updates.

• Provide practical guidance and initial feedback to interns or junior colleagues on assigned tasks, where appropriate.

• University degree in PR/Communications/Journalism/Marketing or a related field

• Minimum 2-3 years of relevant PR or communications experience, preferabily within an agency

• Experience in corporate, B2B, and consumer communications is advantageous.

• Strong research, writing and editing skills, with the ability to communicate complex information clearly and accurately.

• Experience developing media pitches, conducting outreach and building relationships with relevant journalists.

• Demonstrated ability to manage assigned work with limited day-to-day supervision, exercise sound judgment and take responsibility for quality and deadlines.

• Strong organisation and time-management skills, with the ability to manage multiple accounts and competing priorities.

• Experience developing social media content, particularly for LinkedIn or B2B audiences.

• Design, photography or video production skills are an advantage.